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Articles in the Trade Tools Category

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[9 Nov 2010 | No Comment | 711 views]
How to Survive Business Conferences

Business conferences can be exhausting. I’m not sure why- it doesn’t seem like you do anything special but maybe that is just it. What you are doing at a conference is different from your daily routine therefore it takes more effort than you think it does. How do you deal with it? [...]

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[9 Nov 2010 | No Comment | 654 views]
Guanxi: Mentality of Chinese Business

Having lived in China for a year, I realized that to survive in China is difficult, but the most difficult thing is to make business with Chinese companies. The problem is not in law restrictions and regulations, the problem is in Chinese mentality. [...]

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[9 Nov 2010 | No Comment | 1,124 views]
27 Top Money-Making Tips On Using Twitter To Market Your Business

The social networking phenomenon Twitter is so popular and so big that any business, particularly an internet based business, cannot afford to miss out on its potential as a great tool for marketing. [...]

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[28 Apr 2010 | No Comment | 733 views]
It’s all about you… Understanding Job 1

Whenever I ask salespeople in my seminars what they believe to be Job 1 in successful selling, the typical response is “to hit my target/quota” or “to achieve my budget”. While I agree that in order for businesses to survive let alone prosper, certain revenue goals must be met, my belief is that this imperative is actually Job 2.

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[28 Apr 2010 | No Comment | 832 views]
Customers for Keeps – A goal worth having

Customers are equipped with an inner signal and a green light goes off when they feel they’re being treated with respect and concern. A red light blinks with the specter of indifference. Green: customers return; red: customers leave. So, Why are customers worth so much?

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[28 Apr 2010 | One Comment | 1,237 views]
When Less is More. The Rise of the Netbook

Being connected while mobile is a given for professionals. Staying in touch with Head Office (or Home Office), having access to vital customer data and sales numbers and marketing material, is the lifeblood of business. The question is how to do this in the most efficient and comprehensive way.